As electric utilities strive to reduce peak demand and provide consumers with a powerful set of energy efficiency tools as part of their smart grid initiatives, the home energy management (HEM) market is beginning to take shape. HEM vendors are seeking to be “the face” of the smart grid by providing consumers with actionable energy consumption information, often derived from smart meters. The increased energy efficiency concerns of consumers, and utility energy efficiency programs in both deregulated and more highly regulated markets, will stimulate greater demand for HEM capabilities. Also driving the HEM market will be the introduction of new technologies and their accompanying energy loads in the residential space, most notably electric vehicles. When the garage becomes the gas station, consumers will demand more sophisticated energy management capabilities, and utilities will need greater visibility into residential energy consumption patterns.

Yet, the HEM market is still highly fragmented, with an increasingly crowded competitive landscape. Solutions range from HEM-specific in-home displays (IHDs) to web-based dashboards and mobile energy management applications. These are provided by pure-play HEM vendors as well as multi-product, multi-channel consumer product and service providers. Looking forward, successful vendors in the emerging HEM market will have either a combination of all three technologies or, at a minimum, will need web and mobile platforms. Further, HEM vendors will need to devise successful strategies for leveraging utility relationships to reach end-users.

This Pike Research report examines global and regional home energy management trends across the in-home display, web dashboard, and mobile energy management application segments. The study explores varying go-to-market strategies and provides market forecasts by technology and world regions. Key vendors, applications, and deployments are profiled in depth. The report highlights multiple utility programs and includes insights on the dynamics of consumer demand for HEM systems.

Key Questions Addressed:

• What are the winning business models for home energy management?
• How many HEM systems will be deployed over the next 10 years?
• How large is the revenue opportunity for HEM systems?
• How does this opportunity vary within the three key market segments: in-home displays, web dashboards, and mobile applications?
• Who are the major players in the HEM space?
• Which global regions will provide the greatest opportunity for HEM vendors?

Who needs this report?

• Utilities
• Home energy management vendors
• Home automation vendors
• Home security vendors
• Consumer electronics companies
• Broadband/video service providers
• Industry associations
• Government agencies
• Investor community

Table of Contents

1. Executive Summary

1.1    Introduction

1.2    Market Drivers for Home Energy Management

1.2.1     Consumers

1.3    Forecasts

2. Market Issues

2.1    Definitions and Categories

2.2    The Business Case for Home Energy Management

2.2.1     Energy Efficiency

2.2.2     Demand Management/Peak Shaving

2.3    Energy Efficiency and Demand Response

2.3.1     Improved Energy Efficiency

2.3.2     Demand Response

2.3.2.1     Drivers for Demand Response

2.3.3     Customer Attraction, Retention, and Differentiation

2.3.4     Lowering Customer Service Costs

2.3.5     New Revenue Streams

2.3.6     Extend Benefits of Smart Grid Investments to Consumers

2.3.7     Customer Management Data Analytics

2.3.8     HANs and IHDs

2.3.9     HAN Requirements

2.4    Energy Disaggregation

2.4.1      Drivers

2.4.2      Economic Data for Forecasting

2.4.3      ENERGY STAR

2.4.4      ENERGY STAR Qualified Home

2.5    Use Cases for HEM

2.5.1     Energy Awareness Motivates Efficiency Behavior

2.5.2     Unusual Consumption Pattern Triggers Consumer Response

2.5.3     Monthly Budget

2.5.4     Demand Response Opportunity

2.5.5     Home Portal

2.5.6     General Communications Channel

2.6    Business Models

2.6.1     Hardware

2.6.2     Software & Services

2.7    Channel Strategy

2.7.1     Utilities

2.7.2     Retail

2.7.3     Dealers

2.7.4     Partners

2.7.5     Hybrid Channel Strategy

2.8    Industry Demand Drivers

2.8.1     Legislative and Regulatory Drivers

2.8.2     Market-Based Growth Drivers

2.8.2.1     Utility Motivations

2.8.2.2      Consumer Motivations

2.8.2.3      Powerful Actors Focusing Resources on the Market

2.9    Peripheral Drivers

2.9.1     Smart Appliances

2.9.2     Residential Charging

2.10  HEM Adoption Scenarios

2.10.1   Utilities

2.10.2   Consumers

2.11  Implementation Issues

2.12  Regional Trends

2.12.1   North America

2.12.2   Latin America

2.12.3   Europe

2.12.3.1     Helping Customers Monitor and Control Energy Use

2.12.4   United Kingdom

2.12.5   Italy

2.12.6   Asia Pacific

2.13  Takeaways for Utilities

2.13.1   Significant Consumer Interest

2.13.2   It Is a Buyer’s Market for Devices

2.13.3   Test and Measure

2.13.4   Be Realistic about Partnering with Microsoft or Google

2.14  Takeaways for Vendors

2.14.1   Utilities Are the Key Distribution Channel

2.14.2   Have a Retail Story/Strategy

2.14.3   Engage with Standards Bodies

2.14.4   Praise the Electric Vehicle

2.15  Takeaways for Investors

3. Technology Issues

3.1    Introduction

3.2    Web Dashboards

3.3    In-Home Displays

3.4    Mobile Applications

3.5    Networking Environments

3.5.1     In-Home Displays and the Home Area Network

3.5.2     The ZigBee Standard Will Play an Important Role

3.5.3     HomePlug Has Potential in Multi-Unit Dwellings

3.5.4     Transitional Technologies Will Bridge to a Smart Meter Future

3.5.5     Broadband Internet Also Plays a Role

4. Home Energy Management Consumer Survey

4.1    Home Energy Management

4.2    Overall Interest in Energy Information Displays

4.3    HEM Interest by Demographic Segment

4.4    HEM Interest by Behavioral Segment

4.5    Energy Information User Profiles

4.6    Energy Management Active Users by Demographic Segment

4.7    Home Energy Management Type Preferences

4.8    HEM Payment Preferences

4.9    Energy Management Service Provider Preferences

5. Key Industry Players

5.1    Introduction

5.2    AlertMe

5.3    Belkin International, Inc.

5.4    Control4

5.5    Current Cost

5.6    Ecofactor

5.7    eMeter

5.8    EnergyHub

5.9    Energy, Inc.

5.10  Google

5.11  GreenWave Reality

5.12  Green Energy Options

5.13  iControl

5.14  Intel Corporation

5.15  Microsoft

5.16  Navetas

5.17  Onzo

5.18  Openpeak

5.19 Opower

5.20  Shenzhen Sailwinder Electronics Co., Ltd.

5.21  SensingTEK Co., Ltd

5.22  Silver Spring Networks

5.23  Tendril Networks

5.24  Trilliant

5.25  Watteco

6. Market Forecasts

6.1    Utilities Drive the HEM Market

6.2    HEM Deployments Correlated with Smart Meter Deployments

6.3    Penetration Limited by Consumer Interest in the Forecast Period

6.4    Smart Meters

6.4.1    United States

6.4.2    Europe

6.4.3    Asia Pacific

6.5    United States and Europe Are the Most Active Markets

6.5.1    United States

6.5.2    Europe

6.6    Smart Appliances

6.7    Residential EV Charging

7. Company Directory

8. Acronym and Abbreviation List

9. Table of Contents

10. Table of Charts and Figures

11. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

• Home Energy Management Users by Interface Type, World Markets:  2011-2020
• Interest in Home Energy Management
• Interest in Home Energy Management by Demographic Segment
• Interest in Home Energy Management by Behavioral Segment
• Energy Information User Profiles (Base: Respondents Interested in HEM)
• Energy Management Active Users by Demographic Segment
• HEM Type Preferences (Base: Respondents Interested in HEM -  Multiple Responses Accepted)
• HEM Payment Preferences (Base: Respondents Interested in HEM)
• Energy Management Service Provider Preferences (Base: Respondents Interested  in HEM – Multiple Responses Accepted)
• Smart Meter Unit Shipments and Installed Base Penetration, United States:  2008-2015
• Installed Annual Deployments of Smart Meters, Europe:  2010-2020
• Smart Meter Unit Shipments, China: 2009-2016
• Smart Meter Unit Shipments, Japan, Korea, Australia, India, and ASEAN: 2009-2016
• HEM Deployments, North America: 2011-2020
• HEM Revenues, North America: 2011-2010
• HEM Unit Shipments/Users, Europe: 2011-2020
• IHD Unit Shipments by Country, Europe:  2011-2020
• HEM Market Revenues, Europe: 2011-2020
• Home Energy Management Users by Interface Type, World Markets:  2011-2020
• HEM Deployments by Region, World Markets: 2011-2020
• HEM Revenues by Region, World Markets: 2011-2020
• HEM Market Segmentation by Region, World Markets: 2011-2020
• HEM Market Segmentation by Region, World Markets:  2020
• Smart Appliance Market Value, United States:  2010-2019
• Residential EV Charging Equipment Revenue by Region, World Markets:   2010-2015
• Residential EV Charging Equipment Unit Sales by Region, World Markets:   2010-2015
• Control4
• eMeter Energy Engage
• Energy, Inc.’s TED 1000
• Energy, Inc.’s TED 5000
• Google’s PowerMeter
• Green Energy Options
• Microsoft Hohm
• Onzo’s Smart Energy Kit
• OpenPeak
• Silver Spring Networks
• Tendril Networks

List of Tables

• HEM Web Dashboard Functionality
• Electrical Meters Installed Base by Region, World Markets:  2008-2015
• Smart Meters Installed Base and Penetration Rates by Region, World Markets:  2008-2015
• Annual Smart Meter Deployments by Region, Europe: 2010-2020
• Smart Meters Unit Shipments by Country, Asia Pacific: 2009-2016
• HEM Deployments by Region, World Markets: 2011-2020
• HEM Market Revenues by Region, World Markets: 2011-2020
• HEM Deployments by Country, Europe: 2011-2020
• HEM Deployments by Type, World Markets: 2011-2020
• HEM Market Segmentation by Region, World Markets: 2011-2020
• Smart Appliance Market Value by Region, World Markets:  2010-2019
• EV Charging Equipment Revenue by Country, World Markets:  2010-2015
• Residential EV Charging Equipment Unit Sales by Region, World Markets: 2010-2015